Trader Dealer Launches New Online Trading Platform

Trader Dealer introduced a new challenger to the share trading software space this week, with the launch of its latest online trading platform, Rapid Trader.

Rapid Trader will be provided free of charge to Trader Dealer clients, and include free live ASX data until June 2010. The new platform uses the latest web technology to stream data to any internet-enabled computer, without requiring traders to download software or plug-ins first.

CEO of Trader Dealer, Damian Isbister, said the new platform offers traders a viable alternative to trading through the big banks. “We expect Rapid Trader will provide real competition to the bigger companies. We’re offering a world-class trading platform at no charge, and unlike the banks we don’t insist our clients hold a Cash Management Account or other banking product with us in order to access free software and cheaper brokerage.”

“We’re using cutting edge technology that no other online trading provider is using” said Mr Isbister. “It means orders are sent to the market very quickly, and because there are no downloads required our clients can trade from work, home, on the train, in the car - anywhere with an internet connection.”

The Rapid Trader project has taken on the nature of a personal challenge to the staff working on its design and development. “We know we’re a small fish in a very big pond, but we’re also traders ourselves, and we know what makes a good trading platform,” said Mr Isbister. “If the feedback we’ve had from our beta testers is anything to go by, Rapid Trader will more than satisfy the need traders and investors alike have to access quotes and trade shares quickly and easily.”

The launch comes just days after Westpac updated its platform, resulting in a storm of complaints on the HotCopper trading forum website.

Rapid Trader is part of a broader campaign by Trader Dealer to refresh its brand. Since the start of 2010 the company has refreshed its logo, launched a new website, created an active Twitter profile, and released an aggressive new pricing model of $19.50 per confirmation.

Trader Dealer is a wholly-owned subsidiary of MDS Financial Group (ASX: MWS).